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Saturday, 18 July 2015

A-Z OF MODELLING 1. MODELLING TERMS EVERY MODEL NEEDS TO KNOW

  As a model both pro and aspiring, there are some things you are required to know in this industry. There are some terms used to in this industry to describe. Here are some of this terms which will be discussed below:



AGENCY: A company that represents models, actors and talent of any kind. A modelling agency is responsible for representing and promoting it’s models and booking jobs for them. Modelling agencies usually handle contracts, payments and the whole business side of the model's work. Ad agencies contact modelling agencies when they need to hire models for TV commercials and print ads.

AGENT: An individual working for an agency who receives commission from each booking he/she sets up.
APPOINTMENT BOOK: What you use to keep track of your schedule. Comes in very handy when filling out vouchers and making sure you've been paid for all the time you worked. You can also use an electronic organiser.

ARTIST RELEASE FORM: A contract that you sign which ‘releases’ your claim over any images taken of you for a specific client for an agreed fee

BACKDROP: A background used in a photographer's studio. This is usually seamless paper or a set location scene.

BOOK OUT: When you tell your agency that you are unavailable to work for certain day(s), for example, a vacation or another job

BOOKER/BOOKING AGENT: A staff member at an agency whose job is to handle requests from clients and to represent and set up appointments for models.

BOOKING: When a model is booked for a specific job/assignment.

BOOKING OUT: When a model notifies his/her booker/agency that he/she will not be available for a certain number of days.

BRIEF: Given to a model by his/her booker regarding a job or casting. It will include information such as dress code etc. Or information a client will give to an agency regarding a casting.

BUYER: A retail store employee responsible for purchasing clothing from manufacturers to sell in store. Buyers typically attend fashion shows and visit designer's showrooms looking for clothing their customers will like.

BUYOUT: When a client makes an advance payment for the future use of a photograph, print ad or TV commercial that a model has appeared in. This means that the client can then use the model’s images wherever and however they want for a specific period of time.

CALL BACK: A second audition for a job. After a casting, the casting director/client may want to see a model again. They will call the people they liked best to come back and try out again to make a final decision about who will be selected for the booking.

CALL SHEET: The notice that goes out to all people involved in a photo shoot (or commercial shoot) that gives the details of the shoot. Important information on the call sheet includes your call time, the location of the shoot and how you should appear upon arrival. Clients may want you to arrive already in full make-up with styled hair or they may want you barefaced (see clean clean). If you don't know this information by the night before the shoot, call your agent and find out. Not following directions causes a lot of expensive, wasted time in the studio and may stop you from getting hired by that client again.

CALL TIME: This is the exact time you need to show up for work. If it's a TV commercial, expect it to be pretty early in the morning. If any special make-up or costume is required, your call time may be at the crack of dawn.

CAMPAIGN: An advertising campaign.

CASTING: Clients will ask to see the models/actors who fit the brief for a specific job. The client will hold a casting. If you cannot attend a casting notify your agent.

CASTING CALL: A call put out to actors or models for a specific role or job. Casting and modelling agencies usually host the casting calls, which may take place at production offices, studios, hotel suites, etc. A closed casting call is one in which the talent has been handpicked and invited to appear. An open casting call is usually advertised in the trades (papers) and is open to anyone.

CASTING DIRECTOR: The person appointed by a client to run the casting enabling the client to find the best models for a particular assignment/commercial. Casting Directors should NOT charge you to attend a casting.

CATALOGUE MODELLING: Modelling clothes or posing with items for major mail-order retailers.

CATTLE CALL: When several agencies send many models of the same general type to a casting session.

CHARACTER MODEL/ CHARACTER

ACTOR: Character models and actors are hired to play the nerd, the fat guy, the librarian or the little old lady. These talented people usually have several different characters they can play. Character actors and models rarely become household names, but this is an extremely lucrative field if you've got the right look.

CLEAN CLEAN: A specification on a call-sheet that means clean hair, clean face. You should show up for the photo shoot with no make-up on and freshly washed hair. The opposite of this is "hair and make-up ready," which is pretty self-explanatory.

CLIENT: A company who hires the ad agency and pays the model's fee.

CLOSE-UP: A photograph taken up close, usually of a face.

Collection: A selection of coordinated clothes being shown by a designer.

COMMENTARY: A script used to describe clothes for a fashion show.

COMMERCIAL: A promotional advertisement on TV, radio or other media.

COMMERCIAL ACTOR: Actors that primarily work in TV commercials. This is a broad category that includes children, old people, and every walk of life in between. Some commercial actors also do commercial print modelling.

COMMERCIAL PRINT ADVERTISING: Advertisements that appear in print for consumer products and services. This includes any ad that appears in a magazine, a newspaper, on a poster, on the side of a bus, etc.

COMMERCIAL PRINT MODEL: A model who works in commercial print advertising. Commercial print models are the ones you see in ads for everything: toothpaste, diapers, cars, dentures, dog food, travel agencies - everything. Commercial print modelling is not as restrictive as fashion or editorial modelling, since advertisers need to appeal to a wide cross-section of the general public.

COMMISSION: A commission may be deducted by your agency from your job fee. You will be quoted a "model fee" that includes the agency commission and tax.

COMPOSITE CARD: Also referred to as a comp card, zed card or model business card. It includes your name, your contact information and all your statistics, and also 3-5 photos of you in various poses, settings, outfits and looks (the widest variety possible). Comp cards are sent to prospective clients.

CONFIGURATIONS: The number of models posed in a photograph. Some standard fashion configurations are singles, doubles, triples, and groups.

CONTACT SHEET/PROOF: A photographer's term for a sheet of film printed with smaller versions of all the photos taken during the photo shoot. From the contact sheet, the photographer and the client will choose which shots they want to print and enlarge.

COPY BOOK: A copy of a model’s portfolio pictures placed into a second portfolio book

CREATIVE DIRECTOR: An advertising agency employee who oversees the overall creative direction and design and determines the model type.

CREW: All personnel who assist in the production of stills, photographs and television commercials including camera operators, make-up artist, e.t.c.

Hope you were able to learn something, watch out for more modelling terms you need to know......


Source: Model's Direct

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